Vision
ISC is the self-coaching tool that helps people step beyond the ordinary, push boundaries, build confidence, and change the world around them for the better.
Mission
ISC provides simple software to help you challenge your comfort zones, reflect on your growth, and develop self-coaching habits that guide your daily decision-making. As a result, you build confidence, resilience, and most of all, a strong foundation to fulfil your potential.
I am Nafiseh Gholami, the founder of I Self Coach

My goal with I Self Coach is to help you develop self-awareness so that you can align your choices with your inner-truth and be more connected to yourself and those around you. I call this self-coaching because once you’re aware of your thoughts and feelings, you can guide yourself more consciously in your day-to-day life.
It will lead you to create a stronger desire and determination to help others and protect the natural world.
Being treated as an equal is one of the life challenges I regularly face, especially after working in industries such as Aviation, Oil & Gas, Industrial, and IT. While my work experience made my skin grow thicker, I also realised that it was starting to get the best of me. This is why, in 2016, I decided to stop working for big corporate industries and travel through Africa instead. And I have been thankful for this decision ever since. This journey made my awareness grow brighter than ever, leading me to where I am today.
One of the biggest revelations I had after my travel was how self-awareness is the key ingredient for our everyday life, it provides us with the ability to better understand our feelings and our surroundings and makes us able to see the bigger and brighter picture.
This realisation gave me a new purpose in life, it made me want to scream out how we all need to develop self-awareness in order to have a balanced and harmonious world! But what if, instead of telling everyone to travel around Africa with a 4×4 to develop awareness, we could do other things that could trigger us the same way, in less extreme circumstances?
So, I started asking myself; what made my trip so special in the first place? What actions I took so far brought me this bright self-awareness? How could I be of any help to others as I have been to myself?
I came to the conclusion that the “thing” I’ve done and actually have been doing since a young age, is that I challenge my comfort zone purposefully, and reflect on it afterwards! And that is precisely what I Self Coach software helps users do today. After three years of research, we are proud to share this tool which is backed by experience and science.
I hope you will enjoy this self-coaching journey as much as we have by creating this tool for you.
Meet the team

Pieter Mensink
Business Strategy & Legal Advisor
Entrepreneur, boardroom advisor at multiple companies, 25+ years of experience in corporate law.

Samira Gholami
Investment & Innovation Advisor
Former diplomat, founder, investor, and advisor for innovation & digitalization at EIT Digital.

René Schultz
Tech Advisor
Computer Scientist, Director of Engineering at ConnectedHealth, and tech consultant for multiple health-tech companies.

Kristina Day
ISC Guider
Certified Buddhist Philosophy & Psychology, 25+ years of experience as a spiritual Coach, guiding meditation (Calm Abiding, Vipassana, Visualisations). Author of 10+ books about meditation, manifesting, relationships, and overcoming anxiety.

Devin Botes
ISC Guider
BA Hons in Brand Leadership and Master’s Degree in Ethical Entrepreneurship. 20+ years of experience in Specialised Kinesiology, Bioenergy Healing and Mindfulness/Meditation Coaching.

Yessiow
Designer & Illustrator
Publicly known artist & muralist who works mainly with companies that contribute to the world.